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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars de Kristin Lieb

Descripción - Reseña del editor Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being 'short term brands,' positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world. Biografía del autor Kristin J. Lieb is an assistant professor of marketing communication at Emerson College, where she also teaches courses in the school's Women's, Gender & Sexuality Studies minor. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.

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Gender, branding, and the modern music industry the gender, branding, and the modern music industry the social construction of female popular music stars, 2nd edition kristin j lieb routledge, 2018 kathy merlock jackson virginia wesleyan university search for more papers by this author kathy merlock jackson Gender, branding, and the modern music industry the get this from a library gender, branding, and the modern music industry the social construction of female popular music stars kristin j lieb gender, branding, and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and Google libros haz búsquedas en el mayor catálogo de libros completos del mundo mi colección editores información privacidad términos ayuda información privacidad términos ayuda

Detalles del Libro

• Name: Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
  
• Autor: Kristin Lieb
  
• Categoria: Libros,Arte, cine y fotografía,Música
  
• Tamaño del archivo: 18 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

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